
from Alison
Latest insights & thinking
What AI agents want, they’ll get
Agentic AI is changing how online ads work. Humans are often influenced by visual cues, emotional appeals, or brand messaging, but AI agents care more about facts like price, availability, and specific details.
Great communication isn’t static; it’s sculpted
Great communication isn’t static; it’s sculpted in real time.
No more tentative suggestions
The world doesn't need more tentative suggestions. It needs bold ideas, clearly expressed.
Learning from acting: How others perceive us
Showing up to an interaction requires considering how others perceive us, as this influences the status and power they grant us.