Companies that successfully combine their deep understanding of industrial hardware with the power of proprietary data and advanced AI capabilities stand to define a whole new category of industrial leadership

By focusing on "the underlying process" and creating a brand new, AI-driven design, you unlock opportunities for truly transformative efficiency, automation, and intelligence, rather than just making minor improvements to existing workflows.

If you’re building or introducing new tech, you must bridge the gap between the exciting 'new' and the comfortable 'known' to pave the way for acceptance.

AI investments can address both short-term financial needs and long-term competitive advantages, empowering leaders to move from short-sighted cost measures to long-term capability development.

Listeners will gain insights into how behavioral science and JTBD to drive meaningful product adoption, why traditional voice-of-customer methods often fall short, and how AI is unlocking strategic work by automating repetitive tasks.

Customer-centric strategy isn’t about knowing your audience’s age, job title, or hobbies. It’s about deeply understanding what they’re trying to accomplish. JTBD provides a roadmap to get there.

Intentionally structuring how data is displayed and interacted with shapes better decision-making and ultimately, increases impact and influence.

Beware of the smoke of nostalgia.