
from Alison
Latest insights & thinking
The shadow civilization
Introducing: the shadow civilization that's orders of magnitude larger than the real one, and it's operating 24/7 at machine speed.
What AI agents want, they’ll get
Agentic AI is changing how online ads work. Humans are often influenced by visual cues, emotional appeals, or brand messaging, but AI agents care more about facts like price, availability, and specific details.
A core strategic imperative for any org with rich physical assets
Companies that successfully combine their deep understanding of industrial hardware with the power of proprietary data and advanced AI capabilities stand to define a whole new category of industrial leadership
Don’t get stuck with surface-level tasks
By focusing on "the underlying process" and creating a brand new, AI-driven design, you unlock opportunities for truly transformative efficiency, automation, and intelligence, rather than just making minor improvements to existing workflows.
Bridging the gap
If you’re building or introducing new tech, you must bridge the gap between the exciting 'new' and the comfortable 'known' to pave the way for acceptance.
Are you leaving margin on the table? AI can find it.
AI investments can address both short-term financial needs and long-term competitive advantages, empowering leaders to move from short-sighted cost measures to long-term capability development.
Using JTBD to uncover customer’s blind spots
Listeners will gain insights into how behavioral science and JTBD to drive meaningful product adoption, why traditional voice-of-customer methods often fall short, and how AI is unlocking strategic work by automating repetitive tasks.
Building a customer-centric strategy
Customer-centric strategy isn’t about knowing your audience’s age, job title, or hobbies. It’s about deeply understanding what they’re trying to accomplish. JTBD provides a roadmap to get there.