Outlook Lab Launches "In-Studio": Strategic Communications and Media Training in D.C. and Charlotte to Build Executive Resilience
New Communications Program Elevates Executive Performance Through Immersive Broadcast Studio Experiences
CHARLOTTE, NC – November 5, 2025 – Outlook Lab, a strategic communications consultancy headquartered in Charlotte, today announced the launch of its new executive communications training program, In-Studio. This immersive, single-day experience helps executives and emerging leaders strengthen their confidence, authenticity, and adaptability in conversation, in front of a camera, and on stage.
The program's core differentiation is its proprietary methodology that deliberately conditions the brain and body to remain calm and effective under pressure. By simulating the highest-stakes media environments, every future communication opportunity—from earnings calls to town halls—feels manageable.
The Outlook Lab Difference: From Messaging to Resilience
"Traditional media training often focuses too heavily on message memorization and surface-level talking points," said Alison Wyrick Mendoza, Founder of Outlook Lab. "Our program goes beyond that by focusing on root cause solutions—addressing underlying communication challenges like lack of confidence or awareness to create more resilient, powerful communicators from within. We build foundational skills for an executive's entire career, teaching them to think on their feet and adapt to any situation, not just manage a message.
Target Audience & Strategic Value
In-Studio is designed for leaders in the most critical communication roles across any sector. The program is essential for anyone speaking in to internal employees, the public, or the media, including:
C-Suite & Executive Leadership (CEOs, CFOs, EVPs) who must own the narrative, reputation, and risk of the organization.
Reputation & Crisis Managers (CCOs, Heads of Crisis Management) who require instant authority and clarity during high-pressure events.
External Stakeholder Leaders (Heads of Government Affairs, Investor Relations) responsible for legislative outcomes, market trust, and public perception.
Internal Change Agents (University Chancellors, CHROs) who must master internal communication to drive successful organizational transformation and employee engagement.
Immersive Training Modules
The In-Studio curriculum was designed by the dual expertise of a former Fortune 100 executive and award-winning strategic communications authority, and a team of leading broadcast veterans known for decades of experience producing live corporate and news events, press conferences, satellite media tours, and other high-stakes media moments. The training is expertly delivered by a network of highly trained facilitators and includes immersive experiences that push performance boundaries:
The Hot Seat: Mastering sit-down interviews, learning to bridge messages, and pivoting gracefully to control the narrative and flow of structured media sessions.
The Microphone Marathon: Real-time press briefings that demand quick thinking and confidence under pressure.
The Director’s Cut: Practicing message delivery live with an IFB earpiece while processing real-time direction and handling technical interruptions—the ultimate in-studio experience.
The Immersive Studio Advantage
The training takes place in state-of-the-art broadcast facilities, offering a wide-range of studio, media, and production experiences to fit every corporate communications need. The In-Studio program is currently hosted at partner studios in:
Washington, D.C. (Interface Media Group): Located blocks from the White House. Provides first-rate sound studios, digital control rooms, flexible studio space for executive privacy and preparation.
Charlotte, NC: Multiple premier, full-service facilities offering discreet training environments. Optimized for intensive, hands-on development using professional production technology.
Custom, on-location training is also available for geographically diverse teams.
Booking and Availability
Limited studio sessions are available for 2025, and Outlook Lab is now booking for early 2026. Interested organizations are encouraged to learn more about the In-Studio executive communications training program, including the applied neuroscience behind the Outlook Lab In-Studio methodology, on the Outlook Lab website.
About Outlook Lab
Outlook Lab is a strategic communications consultancy dedicated to transforming leaders into confident, effective, and authentic communicators ready for any communications scenario.
Contact
Alison Wyrick Mendoza
alison@theoutlooklab.com
www.theoutlooklab.com/in-studio