Hi! I’m Alison.

Founder, Managing Director

I’m Alison, Founder, Managing Director, and Principal Consultant at Outlook Lab. I launched Outlook Lab after a fulfilling 15-year corporate career spanning four countries, three multi-billion dollar brands, and countless hours spent innovating, learning, building, sharing, winning, failing, growing, and networking.

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At Honeywell International, my role as Global Senior Director, Executive of R&D Innovation, placed me at the forefront of shaping technology strategy and making critical decisions regarding a $1.6B R&D investment. I was instrumental in architecting and leading a CEO-initiated strategic partnership with Google Cloud, mobilizing over 50 cross-functional leaders to drive AI transformation and create triple-digit millions in value. My responsibilities also included leading enterprise-wide AI governance and compliance efforts, scaling governance to over 60,000 employees, and developing corporate AI communications that translated complex AI initiatives into clear, audience-tailored narratives.

Before this, I served as the Global Director of Marketing for Advanced Air Mobility (AAM) at Honeywell Aerospace, where I created and launched the "The Way We Move" brand campaign, which won a Killer Content Award and helped build over $10B in order backlog. I also developed a 'Customer Clarity' communication framework to streamline our messaging and make technical concepts easier to understand.

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My time at GE Additive further enhanced these skills, as I managed the profit and loss for a consulting and engineering portfolio, launched more than a dozen new products with 100% CAGR, and created market strategies that improved adoption and reach.

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Early in my career, I gained invaluable international experience with Emirates, where I was chosen from over 6,000 staff to represent their global brand and corporate communications team, leading high-profile media relations and promotional events across six continents.