from Alison
Latest insights & thinking
The real reasons why
The next time you're building out your value proposition, don't start with the product. Start with the customer.
Leading a new internal AI or enterprise initiative? Remember these 3 things.
Leading a new internal AI or enterprise initiative? Remember these 3 things.
Don’t get stuck with surface-level tasks
By focusing on "the underlying process" and creating a brand new, AI-driven design, you unlock opportunities for truly transformative efficiency, automation, and intelligence, rather than just making minor improvements to existing workflows.
Shift from the drone to the person
If we want to shift public perception, we need to shift from selling the drone and start engaging the people.

