Companies that successfully combine their deep understanding of industrial hardware with the power of proprietary data and advanced AI capabilities stand to define a whole new category of industrial leadership

By focusing on "the underlying process" and creating a brand new, AI-driven design, you unlock opportunities for truly transformative efficiency, automation, and intelligence, rather than just making minor improvements to existing workflows.

Beware of the smoke of nostalgia.

If we want to shift public perception, we need to shift from selling the vehicle and start engaging the people.

The next time you're building out your value proposition, don't start with the product. Start with the customer.