Listeners will gain insights into how behavioral science and JTBD to drive meaningful product adoption, why traditional voice-of-customer methods often fall short, and how AI is unlocking strategic work by automating repetitive tasks.

Customer-centric strategy isn’t about knowing your audience’s age, job title, or hobbies. It’s about deeply understanding what they’re trying to accomplish. JTBD provides a roadmap to get there.

The next time you're building out your value proposition, don't start with the product. Start with the customer.