Communication bridges intention and impact, transforming organizations and people.
At Honeywell International, my role as Global Senior Director, Executive of R&D Innovation, placed me at the forefront of shaping technology strategy and making critical decisions regarding a $1.6B R&D investment. I was instrumental in architecting and leading a CEO-initiated strategic partnership with Google Cloud, mobilizing over 50 cross-functional leaders to drive AI transformation and create triple-digit millions in value. My responsibilities also included leading enterprise-wide AI governance and compliance efforts, scaling governance to over 60,000 employees, and developing corporate AI communications that translated complex AI initiatives into clear, audience-tailored narratives.
Before this, I served as the Global Director of Marketing for Advanced Air Mobility (AAM) at Honeywell Aerospace, where I created and launched the "The Way We Move" brand campaign, which won a Killer Content Award and helped build over $10B in order backlog. I also developed a 'Customer Clarity' communication framework to streamline our messaging and make technical concepts easier to understand.
My time at GE Additive further enhanced these skills, as I managed the profit and loss for a consulting and engineering portfolio, launched more than a dozen new products, and created market strategies that improved adoption and reach.
Early in my career, I gained invaluable international experience with Emirates, where I was chosen from over 6,000 staff to represent their global brand and corporate communications team, leading high-profile media relations and promotional events across six continents.
Hi. I’m Alison. Here’s a little more about me.
As principal consultant at Outlook Lab, I am supported by strategic partnerships with industry leaders including former marketing executives, production companies, copywriters, graphic designers, and other specialists who provide additional expertise when your projects demand it.
Recent awards & accolades.
The Way We Move - Brand Campaign
Killer Content Award from the B2B Marketing Exchange
For the Ready - Campaign
B2B Ignite Award - Content Marketing
eVTOL Insights 2025 Power Book
Most Influential Leaders in Advanced Air Mobility Industry
eVTOL Insights 2023 Special Report
Most Influential Women in Advanced Air Mobility
Honeywell International
Women’s Career Advancement Program
2024 Cohort
GrabCAD
Most Influential People in 3D Printing
My drive stems from a deep belief in the power of clarity to unlock potential, particularly when navigating the transformative landscape of change. I help leaders move beyond mere implementation to cultivate genuine understanding and engagement.
Through Outlook Lab, I help leaders and organizations uncover the science and soul of connection, empowering them to inspire trust, drive action, and align their internal and external messaging. Grounded in linguistics, human behavior, and audience psychology, I bring a practical, hands-on approach to teaching others how to turn complex ideas into clear, authentic messages that resonate.
Communication can move us beyond the surface-level to cultivate a deep resonance with what’s new. It's about crafting messages that speak not just to practicalities, but to the inherent human need for understanding and belonging in a changing world.
The Outlook Lab is where the science of connection meets the soul of progress.
My work transcends polished presentations; it's about equipping leaders and organizations with the foundational truths of communication to foster authentic engagement with new technologies. It's about crafting messages that not only inform but also ignite a sense of shared purpose and confident participation. It’s the craft of making others feel understood and inspired to act.
Alison