Advanced Air Mobility Summit, Washington, D.C. — Policy Summit

Honeywell Aerospace

Project: Brand Identity & Strategy, Messaging & Framework, Digital Marketing & Web Presence, Content Marketing, Event Activation & On-site Experience, Government, Public, & Media Relations

Lead: Alison Wyrick Mendoza; designed, launched, and led during tenure as Global Director of Marketing, Honeywell Aerospace

Year: 2022 & 2023

Challenge: Conceptualize and lead development of 200+ person policy summit in Washington, D.C., uniting policymakers, regulators, business leaders, end-users, and media to advocate for a nascent industry. Directly influence critical legislation, establish a replicable model to be adopted by other Honeywell business units, and position Honeywell as a thought leader in shaping industry policy.

Approach: Alongside creative agency, Rees and Co., the Honeywell team developed the concept/theme, programming, logistics, promotion and outreach, policymaker engagement, brand identity, and collaterals for a Mobility Summit to which key stakeholders from both the public and private sector were invited to discuss and explore the future of transportations – and their role in making it happen.

Awards:

Vice President of Business Unit requested to testify in Senate hearing; Subcommittee: FAA Reauthorization: Integrating New Entrants into the National Airspace System - 2022

Recognized in Women in eVTOL Special Report - 2023

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Agency: Rees & Co.

This work was completed during employment at Honeywell and does not represent work performed by Outlook Lab. It is shared to demonstrate professional capabilities and experience.