For the Ready - Brand & Content Marketing Campaign

GE Additive

Project Scope: Brand Identity & Strategy, Messaging & Framework, Digital Marketing & Web Presence, Content Marketing

Lead: Alison Wyrick Mendoza; during tenure at GE Additive

Year: 2020, 2021

Challenge: Develop new, resonant messaging that appeals beyond manufacturing engineers to a broader audience, showcasing a new way of marketing GE Additive's products and services, and driving lead generation for diverse customer segments.

Approach: Alongside agency gyro, built crisp, new identity, messaging, and assets for the "For the Ready" campaign. Deliverables included:

• New website

• Corporate brochure

• Industry brochures

• White papers

• Product brochures

• A new Call to Action (CTA)

Awards: B2B Ignite USA — Best Content Marketing, Bronze, 2021

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Agency: gyro

This work was completed during employment at GE and does not represent work performed by Outlook Lab. It is shared to demonstrate professional capabilities and experience.