Using JTBD to uncover customer’s blind spots

Listen here: https://www.demandbase.com/resources/podcast/jobs-to-be-done-framework/

This podcast covers in 28 minutes what I would consider a decade+ of passion, thoughtful work, and experience. If you know me, you’ve heard me talk about ‘Jobs to be Done’ before. You may have even attended one of my ‘grassroots’ training sessions at Honeywell Aerospace. It excites me now to think about taking this knowledge and applying it for success with my next team.

Key Takeaways

1. Jobs-to-be-Done (JTBD) vs. Hypotheticals: JTBD eliminates guesswork by focusing on observable behaviors, not hypothetical customer desires.

2. Behavioral Science + JTBD = Impact: The fusion of decision-making psychology with JTBD drives better adoption and product-market fit.

3. Innovation Pitfalls: Over-reliance on competitor analysis or legacy processes can limit true innovation.

4. Speak Their Language: Product teams must translate customer outcomes into language engineers can act on.

5. AI for Strategic Work: Millions in AI-driven savings shows how tech can free time for impactful, strategic work. Shout out to Google Cloud.